What is the Difference Between SEO and Local SEO?

What is the Difference Between SEO and Local SEO?

Search engine optimization is one of the most important things for any business. If your website isn’t optimized for search engines, you’ll have a harder time getting traffic to your site. The difference between SEO and local SEO is that the latter takes into account where the person searching lives. Generally, Google has a list of 10-20 cities that are most relevant to a person's search through their algorithm, with the cities being determined by where the search originated from and what kind of sites they visit. You can also do this on your own site to make sure that you're capturing all of these potential customers.

With these two tools, you can take advantage of local marketing in order to gain an increased level of visibility in search engine rankings--even if they aren't looking specifically for your city!


What is SEO?

SEO is a tool for making your site more visible in organic search engine results. There are many different aspects to SEO, but the two most important components are onsite SEO and offsite SEO. Onsite SEO includes things like keyword research, ensuring that content on your site is written for humans, and building links to your site from other sites. Offsite SEO includes things like getting reviews and testimonials, writing guest blog posts, and participating in online forums.


What is Local SEO?

Local SEO is the act of optimizing your website for a specific city or region. Instead of just optimizing your site for search engines, you would also include information that's specific to that city. For example, if you own a restaurant in San Antonio Texas, you'd include your address as well as phone number and pictures of the surrounding area. Local SEO also includes optimizing your business listing on Google Maps and Yelp to make sure it contains all the relevant information about your business.

Local SEO is important because it enables you to capture potential customers in more rural areas of the country who may not be looking specifically for a business in their area. That being said, there are still some benefits to using local SEO when they're looking specifically for businesses near them, such as being able to rank higher on mobile searches and having easier access to local ads on Facebook.


Why is it important to do both?

Sometimes, people will type a search for something not specific to the area in which they live. If you’re trying to reach potential customers in neighboring cities, it’s important to do both. Local SEO is more restrictive, so if you only have time to do one or the other, it's best to optimize your website for a wider audience.

It is also critical to think of your business as a brand--one that has many locations that are related in some way. You want all of these locations represented on Google so that people can find them when they're looking for businesses like yours. You need two types of marketing campaigns to make sure that you're taking advantage of this wide range of customers--not just those who live in your immediate area.


Does your local business need to rank higher in google?

If you have a local business, you likely want to rank higher in google. Google has become the primary search engine and many people use it to find local businesses, like restaurants or plumbers. Local SEO is important because it can help your ranking in google maps. The more you rank, the more visibility you'll get.


Is SEO worth the investment?

SEO is worth the investment for any business for a variety of reasons. First, it brings more free traffic to your website. This type of traffic doesn’t cost you anything, but it will continue to increase revenue steadily. The other benefit of SEO is that it increases your site's rankings on Google and other search engines. You gain these benefits because you're paying into advertising through search engine optimization.

Search engine marketers will take your money and use specific keywords to create content that ranks higher on search engines like Google. It's important to note that there are many different types of search engine marketing - some methods might not be right for your business and some methods might not be cost-effective in the long run. But with the right strategy, you'll get the most out of your investment in SEO.



The term SEO stands for “search engine optimization.” The goal of SEO is to make your website more visible in search engine results for targeted keywords and phrases. Local SEO is a form of SEO that focuses on optimizing your website for the needs and interests of a local or regional audience.

The answer to this question really depends on who your business is targeting. If your business caters to a local audience, then it’s important to rank higher in Google for local keywords and phrases. And if you have a global reach, then it’s important to rank higher in google for international keywords and phrases.

The bottom line is that it’s worth the investment. If you take the time to do both SEO and local SEO correctly, then you will see a significant increase in traffic to your website and an increase in sales as well. The earlier you start ranking higher in search engines, the better because it will take longer to start ranking higher in Google if you don’t start now.